Have you ever considered the importance of a logo identity for your business?
Does your business have one? If not, this article is for you.
Are you facing challenges in understanding the importance of having a simple yet effective logo? This article aims to address common concerns and provide valuable insights.
Let us start with a simple definition. What does the term logo mean?
Logo refers to the visual representation of a business. In simple words it is a pictorial representation of the business name.
From Picture to Logo Identity: How?
Once the logo is in place, businesses tend to use it across various online channels, listings etc. Further, a business also prefers to use the same across various collateral’s like
- ID Cards
- Visiting Cards etc
Thus consistent use of the same design across various platforms results in the logo gaining its own identity.
Skeltron advocates the use of text logos.
When it comes to logo design, simplicity can be a powerful tool. A simple text logo, elegantly designed, can communicate clearly and is easily recognizable. It provides a clean and timeless visual representation which is understandable to the customer rather than Graphical one which may create confusion.
That is why most of the internet website designers design a simple yet effective logo. It also helps the brand in conveying its message by the most efficient means possible.
Text logos are memorable and better positioned in a crowded market. They don’t compete with other logos for attention.
Choosing the Right Number of Colors for Your Logo Identity
There is no fixed limit for colors but it is generally recommended to use limited number of colors to maintain visual harmony and avoid overwhelming the design.
Skeltron recommends a minimum of one color to a maximum of two colors. This is the best way to maintain balance and cohesiveness between the colors you choose.
Text logos have a unique advantage when it comes to resizing and adapting to different sizes and platforms. Additionally, text logos can be resized and modified as needed.
Purpose of a Text Logo
The purpose of logo is not to explain or define what business does. It’s purpose is to create a representation of your business.
Our research during the multiple years of our existence has seen businesses prefer text logos. However, if you still believe there is a need for graphical logo, one can enlist external assistance.
In summary, it is advisable for businesses to avoid using excessive graphics in a logo, as it may be difficult for many people to comprehend or become familiar with. Instead, it is recommended to convey the same information in the “about us” section, where clients are more likely to spend time and engage.
We specialize in creating stunning websites and crafting a logo identity that truly captures the essence of your brand. Get in touch with us today to bring your vision to life.